Let’s take a look at the impact of Technology in the fitness industry. Similar to other sectors that have been getting their share of tech disruption, the Fitness industry is also not left out.
The impact of technology in the fitness industry is the type that has led to almost the digitization of everything related to fitness.
It is also predicted to continue growing as demand and fitness challenges keep creating room for more fitness tech innovations.
From online fitness communities to fitness wearables and apps, the immense impact of technology in the fitness industry cannot be over-emphasized.
Fitness instructors and wellness health experts now have access to a variety of tech tools and platforms that have made their jobs a whole lot easier, all thanks to the impact of technology on the fitness industry.
In our update today we shall be x-raying deep areas through which technology has been able to contribute immensely to the growth of the fitness industry as well as products and platforms helping in the boom.
Technology in the fitness industry
With every positive effect comes an adverse effect. However, in the case of technology in the fitness industry, the positive effects seem to override the adverse effects to the point where the negative effects are no longer significant.
Below are areas technology has greatly impacted the fitness industry;
Fitness Apps
Apps can be credited to have contributed to the larger growth of the fitness industry. It has cut down the cost of access to wellness coaches in addition to the convenience it affords users. There are so many fitness apps that fit into different wellness goals.
Some are developed to shed some fat and reduce weight while others might be to correct some posture. From aerobics, gymnastics to calisthenics, fitness apps continue to offer a wide variety of fitness goals to users through tech platforms.
Additionally, you can also track your fitness progress, check the rate and calories, set fitness goals, get diet suggestions, and even link up with friends and play fitness games. It might interest you to know that a good number of them are free and can be accessed at no cost.
Below are some examples of Fitness Apps.
- FitBit
- MyFitnessPal
- Headspace
- Sleep Cycle
Fitness and Wellness Marketing and Customer Penetration With technology, access to customers and creating more visibility for fitness marketing have grown immensely. Social media platforms and online advertising platforms are the one-stop places for fitness marketing since the tech boom.
A lot of people are on social media platforms or sourcing contents online. Fitness marketers reach these people through social media platforms and online ad channels with different ad campaigns. It cost to use these platforms but at the end of the day, the output is tremendous.
Gym houses and wellness experts have seen their customers grow tremendously with different ad channels.
They can also readily build a community of online fitness enthusiasts where they show off new products and fitness content for customers.
Fitness Training Online
Fitness enthusiasts can access online training courses and stream training sessions online. With the many streaming platforms, users can subscribe to fitness channels and join in the sessions available.
Fitness and wellness coaches, through these streaming channels like Facebook, YouTube, Vimeo, etc. have been able to build wide influence on the internet with many followers and channels subscribers.
This goes a long way to show that technology in the fitness industry has taken the sector to a new level.
World-class Equipment
Standard gym houses can attest to the quality of service they get from the highly tech-modified gym equipment they have.
These can be seen in the quality of treadmills we have these days. A good number of them have heart rate monitors built into it as well as body scanners to detect how healthy the body is for exercise.
3D body scanners are regular equipment used by football clubs while trying to certify the wellness of an athlete and detect the rate of their physical fitness.
We can also use these fitness scanners to detect early health issues that might pose a bigger problem in the future.
Fitness Gadgets and Wearables
Before now, anything related to fitness can only be accessed in the gym. But it might interest you that with technology one can actually move around with mobile fitness gadgets that can come in wearable forms.
These wearables are regarded as fitness assistants or partners. The most popular are the ones that come in wearable wristbands. They measure heart rate, body calories, weight loss, steps taken, and kilometers
covered while walking or running, body temperature among many other fitness-related activities.
Below are some examples of fitness wearables.
- Under Armour’s
- Gemini 2
- Sensoria smart sock
- Hexoskin high-tech tank.
Virtual Reality
The impact of technology in the fitness industry is incomplete if we fail to mention how VR is redefining people’s approach to fitness.
VR in fitness has created an exciting avenue where users can now immerse their selves in a real-life scenario through headsets and engage in fitness exercises with coaches through virtual reality.
VR is actually one of the fastest-growing tech sectors, with its impact spreading across different sectors and industries.
Below are some VR platforms for fitness.
- Endomondo
- Pure Fitness
- Virgin Active
- Mayweather at home boxing
Conclusion on Technology in the fitness industry
Approaches to fitness and wellness have changed a lot due to the impact of technology in the fitness industry.
It is important Gym houses, Fitness Coaches, and Fitness product merchants adopt the wide range of opportunities tech affords them and get to improve in their respective fields.
However, access to fitness apps should be monitored and users should be careful the level of access to data they give apps, wearables, and online fitness platforms.
Ensure you identify with platforms that are proven to protect user data and information from leaking and getting into unauthorized hands.
Attaining fitness goals should be a high priority. However, the safety of data should be treated with high caution.
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Chibueze Uchegbu is a certified medical physiologist with a great passion for healthy living.
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